4 Things to Understand When Buying a Business

When you don't want to start something from scratch, buying a business is a great way to achieve your goals.

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Coronavirus Survival Guide for Startups

Running a startup company is a damn hard thing. However, in times of crisis, it becomes a question of bare survival by any means. The coronavirus pandemic is a serious crisis, and it will impact your startup. It’s time to switch to wartime CEO.

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How the Beauty Industry Has Pivoted Since the Pandemic

Since the onset of the pandemic, the course of economies worldwide, along with businesses of all industries and individual livelihoods, took a very sharp and unexpected turn that most were not prepared for, but were left with no choice but to shoulder.

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4 Pillars of the New eCommerce Frontier Entrepreneurs Need to Embrace

History has proven that pandemics and outbreaks have pushed forward the evolution of ecommerce. In 2003, Alibaba had to quarantine almost all its staff due to the positive SARS diagnosis of one staff member.

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What Is a Business Contingency Plan and How to Create One

In a perfect world, your business would be immune from disaster. Unfortunately, this is not the case. A disaster such as COVID-19 can strike when you least expect it and leave you in a difficult situation. Unexpected events are virtually a guarantee in business.

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Your Brand Is Much More Than Your Logo. Here's What Really Makes Your Brand Stand Out to Customers.

Color pallets and fonts matter, but it all comes down to how your customer feels about the promise you make to them.

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