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Upselling and Cross-Selling Strategies for B2B SMEs

Account manager agreeing upselling and cross-selling options with a B2B client over coffee

Your cheapest growth sits inside the clients you already have. Here’s how B2B SMEs can map share of wallet, time the conversation and grow accounts without sounding pushy.

The B2B Sales Process: 7 Stages for Growing SMEs

Handshake closing a deal at the end of a B2B sales process

Deals that only close when the owner is in the room point to a process problem. Here are the seven stages of a B2B sales process, with a template of exit criteria and metrics for each.

Value Proposition Examples: How SMEs Stand Out in Crowded Markets

SME owner sharing value proposition examples with a client across a table

Generic promises like “quality service” push buyers back to price. See before-and-after value proposition examples for South African SMEs and a five-step way to write and test your own.

Customer Retention Strategies That Work for South African SMEs

Account manager discussing customer retention strategies with a business client

Keeping the customers you have is usually the fastest route to more profit. Here’s how to measure retention, spot warning signs early and put seven practical customer retention strategies to work.

7 Proven Growth Strategies to Skyrocket Your Business Success in 2025

Business owner planning growth strategies for SMEs with her team around a whiteboard

Seven practical growth strategies for SMEs, what each one demands from your business, and a simple way to choose the two or three that fit you best.

A Guide to Forming Sustainable Business Partnerships

Two SME owners shaking hands to agree business partnerships

Many partnerships fade because nobody agreed how the two businesses would work together. Here is how SMEs can choose, structure and review partnerships that last.

5 Things the Fastest Growing Companies Have in Common

Leadership team reviewing growth plans, like the fastest growing companies do

The fastest growing companies are not lucky. They share five habits any established SME can build, from clear leadership to weekly data-driven decisions.

25 Ways to Attract More Clients to Your Business

Profitability consultant reviewing margins and cash flow reports with an SME owner

Want to attract more clients without one big, expensive campaign? Here are 25 practical ideas, grouped so you can choose the five that fit your business.

How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age

Small business team planning how to build a brand with logo sketches and colour swatches

Nobody builds a lasting brand in ten days, but you can lay a solid foundation. This 10-day sprint covers research, positioning, voice, story and consistency.

7 Visual Trends in Media and Publications

Designer reviewing brand graphics on screen, showing visual marketing trends for small businesses

Visuals decide whether people stop scrolling. Here are seven visual marketing trends for SMEs and a low-cost first step for each one.

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